After all, this is probably the kind of thing you’re going to want to hold onto for a number of years, so lighting and interior decorating are both worth considering before you make your decision. But the system and even the keyboard is a bit more of a commitment, really.
The latter two, obviously, are something you’re able to futz around with a bit. The keyboard matches, the cables match, the desktop wallpaper matches, the adorable packaging matches (it’s a fun unboxing experience, as those things go) and even little touches like the OS buttons match. That goes double here - since, boy howdy, is Apple on theme. It’s really the sort of thing that really benefits from being seen in person, if possible. I will advise that anyone who plans to buy one of these systems visit an Apple Store if there’s one nearby if you’re comfortable doing so. Honestly, it’s more of a gold than I expected, with a bright and shiny glean to it. Mine landed with a yellow hue - something nice, light and spring. Everyone wants to know which we’d be getting. It was the most frequently discussed question around the TechCrunch (virtual) offices. It finds the company moving from what was ostensibly an industrial design to something more warm and welcoming. Sure, there have been plenty of updates since then, but nine years is a long time for an Apple design to go without a major refresh. The flat-panel design arrived early this century and settled into the most recent design around 2012. Of course, the design language has evolved dramatically in the nearly quarter-century since the first iMac arrived, owing to changing styles and, of course, ever-reducing component sizes. The colorful line of all-in-ones ushered in Steve Jobs’ second triumphant stint with the company, arriving at the tail end of a decade in a year personified by the Volkswagen’s New Beetle. But I’m at a loss for a better word to describe what feels like a true spiritual successor to the iMac G3.
Words like “cool” or “sleek” are generally go-tos here. The overarching theme for the system is “cute.” This is not a word I often apply to technology. In spite of adding 2.5 inches to the display size over the 21.5-inch, the new system is an extremely thin 11.5 mm (or 14.7 when the stand is factored in). I was genuinely surprised by how compact the new design is, compared to past iMacs. There’s an immediate upside, too, of course. I’d initially assumed that added bit of screen real estate was going to be fairly negligible once you’ve passed the 20-inch threshold, but turns out, like anything else, it takes some getting used to. Having used a 27-inch iMac for much of my day-to-day work throughout the pandemic, I’m honestly surprised by how much I miss those extra three inches. The biggest thing the 2020 system has going for it is that it’s, well, big.
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